Rory Sutherland | Why Great Marketing Ideas Are Built Around The Profoundly Irrational

Why Great Marketing Ideas Are Built Around The Profoundly Irrational – Nassim Taleb – Signalling & The Rest

Episodes Of The Curious Worldview Podcast Mentioned.

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Rory Sutherland | The Curious Worldview Podcast #115

The following is a conversation with Rory Sutherland.

He founded the behavioural science team at Ogilvy and is one of Europe’s most powerful advertising executives. 

To get a sense for his thinking and his incredibly interesting worldview, he wrote a book called Alchemy which argues that great marketing ideas are often built around a core that is profoundly irrational.

This podcast touches on the themes of Alchemy but interestingly, Rory has applied them to different domains than those he covered in the book meaning this podcast is all completely new.

In this chat there is a lot of talk about…

  • Social Engineering.
  • How Nassim Taleb Has Influenced Rorys Thinking.
  • An Extremely Sophisticated Take On Signalling.
  • How Banality Plays On Social Media.
  • + Much More As Well…

On – Apple Podcasts Here ?

On – Spotify Here ?

Or – Everywhere Else Here ?️

Time Stamps For Rory Sutherland

  • 00:00 – Introduction
  • 01:23 – How Nassim Taleb Has Influenced Rory Sutherland’s Worldview.
  • 32:28 – C Elegans Worm Analogy & Covid.
  • 41:38 – Banality In Social Media.
  • 47:07 – What Is Taleb Like As A Bloke? + Interesting Questions About Social Engineering.
  • 58:23 – System Design Complimenting Marketing & Advertising.
  • 1:04:33 – Why It’s Important To Believe In Alchemy (Complexity) + Thinking About Nepotism.
  • 1:14:40 – Signalling.
  • 1:21:35 – Serendipity In Rory’s Life.
  • 1:24:55 – Country Rory Sutherland Is Bullish On.
  • 1:28:23 – Conversation Between Any Two People Of History.
  • 1:31:00 – Afterthoughts & Ambitions For The Podcast.

Links To Rory Sutherland

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